Grocer’s Daughter Chocolate

Peers and Friends, in collaboration with a team of talented designers and illustrators, significantly contributed to the brand update for Grocer’s Daughter Chocolate. This initiative encompassed a comprehensive redesign that included a refreshed logo, innovative package design, and eye-catching merch. The collaborative efforts focused on enhancing brand identity while maintaining the essence of Grocer’s Daughter Chocolate's sustainable values and quality. Through thoughtful design choices and a shared vision, the project successfully elevated the brand’s presence in the market, appealing to both existing customers and potential new audiences.

Creative Direction, Branding & Design: Peers and Friends / Design: C. Bay Design / Illustration: Brianne Farley, John Sheehan, and Lauren Maxwell